100%fibre-based paper packaging for all new Apple products.
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Design and source. More components in our products are now made with recycled materials, like 100% recycled cobalt in batteries.1
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Make. In 2025, our Supplier Clean Energy Programme generated more than 38 million megawatt-hours.
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Package and ship. The Studio Display XDR box is designed to collapse into smaller pieces, so it can be easily recycled at home.
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Use. With just a few simple tools, it’s faster and easier than ever to remove and replace the iPhone battery.
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Recover. Our robot Daisy can disassemble 36 iPhone models into discrete parts, so we can recover and recycle more materials.
200devices disassembled per hour. -
Carbon removal. We’ve invested in two dozen conservation and regenerative agriculture projects across six continents.
Designed,
sourced
and
made to last.
We design our products with the environment in mind. That starts by using recycled and responsibly sourced materials.
MacBook Neo.
Our lowest-carbon MacBook ever.
60%recycled content overall, the most of any Apple device.2
50%less aluminium to manufacture the enclosure using a forming process compared with traditional machining.
70%water reuse rate during anodisation of the enclosure.
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Material innovation.
We’ve pioneered methods to transform post-industrial scrap into high-performance aluminium alloys.
All in on aluminium.
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Water conservation.
Through our Supplier Clean Water Programme, participating suppliers are reusing water in their factories at an average rate of 43%.
64B litres of freshwater saved in 2025.
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3D efficiency.
Apple Watch Ultra 3 and titanium Apple Watch Series 11 cases are 3D printed with 100% recycled aerospace-grade titanium powder — saving more than 400 metric tons of raw titanium.3
Now made with
50% less material.
Packaging and shipping
that delivers.
To reduce emissions, we’re designing more compact packaging and using lower-carbon modes of transportation where possible.
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Packaging efficiency.
iPhone 17 comes in compact packaging, allowing us to ship 35% more products per trip compared to the previous model.4
Good things come in small packages.
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Low-carbon transport.
We prioritise shipping products by ocean, which emits 95% less carbon on average than shipping by air.5
A sea change in shipping.
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Longevity and durability.
We test products against real-world scenarios, like dropping them onto hard surfaces, at our Reliability Testing Labs.
Products that
pass the test.
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Energy efficiency.
Designed for Apple silicon, Mac mini has a power supply and thermal architecture that improves energy efficiency without compromising performance.
Chipping away at emissions.
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Material recovery.
To recycle more materials, our Advanced Recovery Centres use projector-based AR video systems to guide technicians through device disassembly in real time.
Disassembly done differently.
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Clean energy.
By 2030, our renewable energy projects in Australia will generate over 1 million megawatt-hours of clean electricity annually.6
Renewable energy. Remarkable scale.
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Accessibility
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Education
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Privacy
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Supply Chain Innovation